The logo for Indigenous Walks represents the idea of “walk a mile in my shoes.” Rather than shoes, many Indigenous people use footwear called moccasins in which we each walk along a path that makes us who we are. To really understand and bridge the gap between who we are and who we become, it is important to take the time to really walk a mile in another person’s shoes. At Indigenous Walks, you get a chance to “walk the moccs” and experience the city through an Indigenous perspective.
The red circle represents the sunrise. When the sun rises, it becomes a chance for us to start the tour with a fresh new perspective like we begin our days. As long as one is willing to see the world with a fresh view, interesting things can happen!
Red is one of the colours on the medicine wheel that represents Indigenous people of the four directions.
The pattern on the front of the moccasins referred to as vamps, illustrates the floral beadwork designs that come from both Algonquin people of Turtle Island where the walks originate from and it also encompasses the Métis style floral pattern that figures prominently in the cultural heritage of the founder of Indigenous Walks.
Our dream at Indigenous Walks is to be able to provide a tour in every major city across Canada and eventually, around the world. For more information on partnership opportunities, email email@example.com
The logo was drawn by artist and founder of Indigenous Walks, Jaime Morse. With the help of the L-Project, the logo has become what it is today.